YHI Update Publications


The YHI Distribution Business is the key contributor for the Group.  We distribute a diverse range of high-quality automotive and industrial products globally with the aim of building YHI into a global brand name where “The World is our Market”. 

Key tyre brands represented by the Group are Yokohama, Nitto, Nankang, Nexen, Pirelli, Archilles and our proprietary brand, Neuton Tyres.  Our alloy wheels brand portfolio includes Enkei, OZ, Konig, Breyton and our proprietary brand, Advanti Racing. 

Our industrial products portfolio includes both automotive and rechargeable batteries for commercial and industrial use as well as golf and utility buggies from E-Z-GO and Cushman and other industrial power products like solar panels, chargers and UPS.  Some of the key brands we distribute are Hitachi, Trojan, CSB, Benning, Crown, Vision, FIAMM and Jinko Solar.  We have an extensive range of industrial power products under our proprietary brand, Neuton Power. 

To strengthen our distribution business, we have adopted a multi-product, multi-brand and multi-category (“3M”) marketing strategy for our sales offices and distributors worldwide.    The 3M Marketing Strategy is focused on promotion and development of our portfolio of premium and proprietary brands, expansion of our distribution network and deepener penetration into existing markets. 

The Multi-Product strategy complements our wide product offering of automotive products such as tyres and alloy wheels and industrial products like rechargeable and renewal batteries to golf and utility buggies, giving our customers more purchasing options.  

The Multi-Brand strategy enables us to achieve a wider consumer base, offering different brands for different consumer segments.  This is a proactive approach to fill gaps that are present in our marketing and distribution channels. 

The Multi-Category strategy will broaden our product offerings of different categories such as tyres from passenger cars to light trucks to off-the-road vehicles.